10/31/2023 0 Comments Im cool im fine memeAnd when you talk to him, you’ll realize there’s another throughline: he’s equally enthusiastic (and ambitious) about everything he’s doing right now, from the music to the cow’s milk. The campaign is based on the idea that the power of sound is at the core of all of Glover’s endeavors. Glover walks around his creative studio with Bose's new headphones on his head, designing roller coasters, harvesting cow's milk, and inventing things. That concept sits at the core of his new Bose campaign, featuring a self-concepted 60-second spot that debuted today. You may have expected Glover to slow down and take a breather after his hit TV show Atlanta came to an end last year, but he’s busier than ever out on his farm these days. Glover understands that his views on this specific topic might differ from the norm, so he adds, “I honestly have faith in humanity more than I think most people do.” While he concedes that it’s wise to be cautious about AI, he wonders if we can also use the technology to do useful things in more efficient ways. It’s part of the reason why he doesn’t completely dismiss new technology like artificial intelligence. So he took it upon himself to figure out new ways to improve the world. “I got bored with people saying, like, ‘This world is shit,’” Glover tells Complex. Lately, he’s been interested in making music that’s “naturally functional,” and whether he’s producing Malia Obama’s first short film or growing fruit on his farm, he’s only interested in making high-quality things that he wished were in the world. (More on the cows later.)Īt 40 years old, Glover has set his life up so each new creative whim (and there are a lot of them) can easily flow from one medium to the next. On that farm, you’ll find things like a recording studio, writers rooms, and…cows. Not long ago, he purchased a big plot of land in Ojai, California, and turned it into the home base of his new creative studio Gilga. Donald Glover spends his days on a farm, doing a million things at once.
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